One Wine Company was a "Winner" in the Presidential Election:

Expression 44° Wine Label Has Unexpected 'Boost' from
Barack Obama's Historic Presidential Election Win

The people at Expression 44° didn't actually think of the tie-in to the historic 44th presidential election - their customers did - but they liked the idea!

NAPA, CA - December 31, 2008 - Whether it was synchronicity, chance or divine providence, a newly released wine label - Expression 44° - is happy to be a part of a serendipitous connectionto Barack Obama's historic presidential victory and upcoming inauguration.

Expression Wine's degree number designation for its Pinot Noir wines is determined by the latitude of the vineyard source. The company was in the process of its own inaugural celebration - the release of its first Oregon wine from the Willamette Valley named Expression 44° - when a handful of clients pointed out an interesting coincidence: Expression 44° is being released just as the country prepares for the historic inauguration of the 44th President, Barrack Obama.

"We were pleasantly surprised when people excitedly started calling us to buy saying this was the perfect wine to serve at their inauguration party," said Dick Wollack, co-principal of Expression Wines along with his partner-famed vineyard developer and winemaker-Bill Hill. "We weren't focused on the Obama 44 tie-in. We were more focused on another number-- the 90 Score that Robert Parker had just given us!" But the wine marketing people at Expression jumped quickly to the task, creating a special Inaugural price program: "Toast 44 with 44°".

"We wrote everyone on our list about this "Toast 44 with 44°" inaugural promotion (offering our $48 bottle wine for, of course, $44 and a 12 bottle case for, what else but $440. That triggered an onslaught of customers ordering for their upcoming inauguration parties. Orders are coming from everywhere, but we are also receiving exceptional response from people in Chicago, Washington DC and high Obama-plurality states, who have heard about us from friends and have gone to our website, www.expressionwine.com," said Wollack.

Wollack then added..."We won't be caught by surprise next time around; we already have some vineyards at the 45th parallel, when the next president gets inaugurated in 4 or 8 years. We'll be ready!"

Expression Wines is set to release a full line of vineyard designates from the west coast's four best Pinot Noir winegrowing appellations. Future releases will include Pinot Noir from the Santa Rita Hills (Expression 34°), the Sonoma Coast (Expression 38°) and the Anderson Valley (Expression 39°).

Expression Wines produces a series of terroir-driven Pinot Noirs from the best winegrowing appellations on the West Coast. Each label name represents the latitude of the source vineyards: Santa Rita Hills AVA (Expression 34°), the Sonoma Coast AVA (Expression 38°), the Anderson Valley (Expression 39°), and the Eola-Amity Hills AVA in the Willamette Valley, Oregon (Expression 44°).